China Market Entry
Helping Brands Enter China
Our comprehensive, tailor-made services helps you to successfully enter the complex Chinese market and connect you to consumers.
Our team of dedicated experts - from consultants, accountants, strategists, Chinese social media marketers, copywriters, designers, to project managers - helps you navigate the complexities of entering the Chinese market.
We specialize in crafting effective branding strategies, developing relevant Chinese product names, and establishing a strong, right-fit digital presence for your brand. From providing deep China market insight and training, to sales platform set-up, and robust digital marketing services, we guide your business and your brand towards success in one of the world’s largest markets.
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China Market Insight:
China Market Entry Suitability Analysis:
Our China market entry suitability analysis delivers a concise evaluation of your business's feasibility in the Chinese market. We assess your product's readiness and provide actionable insights to guide your entry strategy.
China Legal Business Set-up:
We support foreign businesses and entrepreneurs with their China Business Entity set-up (WFOE’s).
This includes:
Registration with relevant authorities of your WFOE (Wholly Foreign-Owned Entity);
Obtaining the necessary licenses and permits;
Opening business bank account/s;
Securing local government financing (if needed);
Tax registration and compliance;
Set-up of accounting, HR, and operational systems (if needed);
Ongoing monthly compliance, tax, and regulatory support.
There are also other options for selling your product/s in the complex China marketplace, e.g. distribution relationships, direct sales from afar, or e-commerce. In today’s complex landscape flexibility is needed. Your decision will depend on your goals, product category, and risk tolerance.
Contact us to learn more.
Brand Localization & Translation:
Chinese Market Localization
Navigating the Chinese consumer landscape requires a balance between local relevance and international positioning. Our experts work with you to effectively repackage your product while maintaining your brand's unique identity. We tailor product selections for the Chinese market and adapt your brand identity to foster a connection with local consumers.
Chinese Name & Brand
In China, having a Chinese name is essential for brand recognition and consumer connection. While global brands like McDonald's and Starbucks are well-known, many Chinese consumers are not familiar with their English names. A Chinese name enhances visibility and makes your brand more relatable. Our services include creating a Chinese name and slogan for your brand, adapting your Western brand name for the Chinese audience, and translating and elevating your brand story for the Chinese market.
Full-Service Digital Marketing & Sales:
At "My China Link," we specialize in digital marketing strategies tailored for the Chinese market. Our expertise ensures your brand effectively engages with local audiences through targeted campaigns and innovative content.
Our Digital Marketing & Sales services offer tailored packages or personalized plans to boost your brand’s visibility and drive sales in China. We provide community building, advertising setup, and detailed reporting to track your success.
Digital Marketing Services: Our digital marketing services are designed to help your brand navigate the unique landscape of China's online environment. We offer a comprehensive suite of solutions to enhance your digital presence and drive engagement.
Digital Presence Planning and Set-Up: We offer account management services to streamline your online activities, along with strategic content planning to engage your target audience effectively.
We provide creative copywriting and publication design to craft compelling narratives that align with local preferences. Additionally, our video content production services create engaging visuals that capture attention. From the initial planning stages to launch, we ensure your digital footprint is optimized for success in China, setting the foundation for your brand’s growth.
WeChat, Weibo, Little Red Book (Xiaohongshu), Douyin, WeChat Channels, Bilibili, and more.
Social Media Account Management: Our end-to-end account management services ensures that your brand resonates with local audiences. It includes:
Account Management: Comprehensive oversight of your social media profiles to maintain brand consistency.
Content Planning: Strategic content calendars tailored to align with local trends and events.
Creative Copywriting: Engaging and culturally relevant copy that speaks to your target audience.
Publication Design: Visually appealing graphics and layouts that enhance your brand's image.
Video Content Production: High-quality video content that captures attention and drives engagement.
Community Building: Fostering meaningful interactions with your audience to build brand loyalty.
Advertising Setup: Targeted ad campaigns designed to reach specific demographics effectively, maximizing your investment.
Reporting: Detailed analytics to measure performance and refine strategies.
Online Promotion: We leverage a variety of strategies to maximize your brand's visibility:
Advertising & PR: Tailored advertising campaigns coupled with effective public relations strategies.
Influencer Marketing: Collaborations with local influencers to amplify your message and reach.
Key Opinion Leader Campaigns: Strategic partnerships with industry leaders to enhance credibility and trust.
Social e-Commerce & Livestream Sales: Innovative approaches to engage consumers directly through social platforms, driving sales in real-time.
Partner with us for a comprehensive digital marketing strategy.
Sales : We offer access to existing Sales Platforms in China for immediate access to the market. Contact us today to set up a free discovery call.
China Training & Consulting:
We offer tailored training, coaching, and consulting services to give you cultural insight and prepare you and your teams for success in China. We provide leadership training designed to equip executives and teams with the cultural insights and fundamentals, and actionable insights and strategies necessary for success in China.
Our offerings include:
Leadership Development - Enhance your leadership skills with targeted training that focuses on navigating the complexities of the Chinese business environment.
Cultural Training - Introductory to more advanced workshops and training to foster an (deeper) understanding of Chinese culture and nuances through team and individual training sessions, ensuring better communication and collaboration.
Basic Language Training - Gain basic essential language skills to facilitate smoother interactions, navigate your transition, and strengthen business relationships in China.
Personalized Success Programs - We customize our training experience based on you and your team’s needs or level of experience of China.
Let us help you build a strong foundation for your success in China. Set up a free introductory call to discuss how we can help set you up for success.
Get in Touch
Let us help you grow your business through our China insight and expertise, and best-fit sourcing that translates to better quality and pricing. Take the first step and contact us. We keep business hours in China, are always reachable online, and will get back to you as soon as possible!